A Golden Opportunity

PLANNING FOR YOUR WINTER GETAWAY on a sunny tropical beach? Looking for that golden year-round tan? If so, you may consider joining the growing number of our nation's home tanning bed owners and experience the benefits of the relaxing world of tanning in your own home. In the quiet, rural town of Hebron, Illinois, you'll find Sunsplash Enterprises LLC, creating its own tropical paradise. Sunsplash has become the nation's leading manufacturer of indoor tanning equipment whose products are designed and built exclusively for the home market. Established in 1993 with a handful of employees, the company has since grown to be the largest home tanning bed manufacturer in the United States. Indoor tanning has grown annually at an average rate of 15 percent. Sunsplash is rapidly out pacing the industry with phenomenal growth and shining brighter every year.

Sunsplash's Market Position

Since the birth of the indoor tanning industry in the late 70s, the number of people tanning at an estimated 50,000 commercial, salon type facilities in the U.S. has increased to an estimated 33 million Americans. These same tanners spend approximately $5 billion on indoor tanning and accessories each year. Sunsplash's business strategy is to market the benefits of tanning at home by building a tanning bed specifically for home use with superior design and styling, along with excellent quality at an affordable price. Their strategy is working.

Sunsplash Enterprises, with its production facility in Hebron, Illinois has positioned itself to be the market leader as the only indoor tanning equipment manufacturer specializing in home tanning beds. "Our long range business strategy predicted that the tanning equipment industry would eventually expand its markets from the highly competitive commercial products to a new consumer demand - as indoor tanning became more popular due to a mainstream life-style choice," explains Tom Batchos, vice president of Sunsplash. "So we positioned ourselves to become a market leader. We are in the infancy of a new and emerging market segment." This business model parallels the birth and growth of the spa or hot tub industry. Today, spas are a very popular and affordable leisure product purchased for the home. Sunsplash began with local distribution and has continued to expand regionally, now reaching coast to coast. Selling their home tanning beds nationwide through more than 100 authorized retail dealers, Sunsplash's network is growing by 40 percent a year.